SKU 02 · SAGE · A DOG APOTHECARY
A plant-derived enzymatic spray for the contents of an unfortunate afternoon. Cedar, bergamot, clean cypress. Sixteen ounces, amber glass, trigger spray.
Reserve yours — join the founding listFounding price · $28 — locked for the first run
Why it exists
Pet stain removers have been industrial, ugly, and slightly toxic-smelling for as long as anyone can remember. Confession is the version you'd actually keep visible — beside the rug, beside the candle, in plain view.
Why it's different
| Confession | Mass-market pet stain remover | |
|---|---|---|
| Plant-derived enzymes | Yes | Mostly synthetic |
| Perfumer-developed scent | Yes — cedar, bergamot, cypress | Generic citrus |
| Amber glass bottle | Yes | Industrial plastic |
| Active until dry (not just masking) | Yes | Often surface-level |
| "Hidden under the sink" aesthetic | Designed to display | Designed to hide |
| Price per oz | $1.75 | $0.30 – $0.70 |
Document № 02 — The label
A stain remedy is judged by what it contains and what it omits. The text below appears, verbatim and unedited, on the bottle — three enzymes, no bleach, a fragrance brief written for the room the rug lives in.
SECTION I · IDENTIFICATION
PUPPROPER
A DOG APOTHECARY · EST 2026 · NEW YORK
CONFESSION STAIN REMEDY
For the rug after the accident.
PLANT-DERIVED ENZYMES · BLEACH-FREE · 16 FL OZ ~ 473 ML
SECTION II · COMPOSITION
Aqua, Subtilisin (protease enzyme), Alpha-amylase (enzyme), Triacylglycerol lipase (enzyme), Lauryl glucoside, Decyl glucoside, Glycerin, Sodium formate, Calcium chloride, Parfum, Sodium benzoate, Citric acid.
Twelve ingredients. Three plant-derived enzymes. Zero bleach. Zero ammonia.
SECTION III · METHOD
Blot the accident with cloth until dry to the touch. Saturate the area generously. Allow eight minutes for the enzymes to engage. Blot again. Air dry.
Safe on fabric, carpet, and most finished hardwood. Test in an inconspicuous corner first. Pet-safe once dry.
How it works
Stains are organic. Mask them and they come back the moment humidity rises. Break them down at the molecular level and the trace is gone for good. Confession's three enzymes each handle a different class of organic matter.
A protease enzyme. Breaks down proteins — the structural backbone of urine stains, vomit, and most pet accidents. Active for the full eight-minute soak.
A starch-breaking enzyme. Handles the carbohydrate component of food-related stains — anything starchy left behind on the rug or sofa.
A fat-breaking enzyme. Handles oily residues — including the lipid coating that protects uric acid crystals from surface cleaners.
A pairing
Confession handles the rug. Resurrection handles the dog. $28 + $36 separately. $58 together — packed in a cream FSC paperboard gift box.
The Founding List
The first run is in formulation now. The founding list gets early access, the founding price locked for the first run, and first allocation when it ships.
No dates promised. No noise. One email when it matters.