A DOG APOTHECARY · EST 2026 · NEW YORK

For the space
between baths.

A no-rinse coat refresher built from 14 GRAS-listed ingredients, each named on the bottle. Sandalwood, neroli, vetiver. Six ounces, amber glass, fine mist.

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Founding price · $36 — locked for the first run

Pupproper Resurrection Dry Wash — amber glass bottle with bright coral label and sitting Labradoodle illustration
Resurrection Dry Wash misted along a Labradoodle's coat at home — the ritual between baths

The Thesis

A dog apothecary for the household that takes its rituals seriously.

Pupproper began on a bathroom shelf. An unopened bottle of Aesop sat next to a half-empty bottle of dog shampoo with a cartoon bee on it. The two products did, structurally, the same thing — clean a surface, leave a scent, ask for thirty seconds of your attention. One was treated as a ritual. The other was treated as an errand.

We started Pupproper to close that gap. Every formula is built from GRAS-listed ingredients — each named on the bottle, at a pH measured for dogs rather than people. We ship slowly. We do one thing at a time.

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Fourteen ingredients.

Each named on the bottle in standard INCI. Rice starch, colloidal oatmeal, kaolin, aloe, panthenol, Centella asiatica, Lactobacillus ferment, plus a sandalwood, neroli, and vetiver scent.

Pet-safe by design.

Zero tea tree, eucalyptus, pennyroyal, or the other essential oils dogs should not encounter. IFRA-compliant.

Made in the USA.

Hand-bottled in Brooklyn, in small batches, with the same restraint you bring to your own shelf.

A bottle to display.

Amber apothecary glass, matte aluminum pump. Built to sit on the counter, not under the sink.

The Line

Two products. Both made for the same person.

Resurrection Dry Wash bottle

01 · Coral

Resurrection Dry Wash

A thirty-second ritual for the space between baths. No-rinse rice starch + colloidal oatmeal + bespoke scent.

$36 View product
Confession Stain Remedy bottle

02 · Sage

Confession Stain Remedy

A plant-derived enzymatic spray for the contents of an unfortunate afternoon. Cedar, bergamot, clean cypress.

$28 View product
The Confessional — both for $58
The Confessional bundle — Resurrection + Confession

The Pairing

Both bottles. One ritual. Six dollars less.

Resurrection handles the space between baths. Confession handles the rug after the accident. Together — packed in a cream FSC paperboard gift box with die-cut windows revealing both labels — they cover the two most common moments in a dog's week.

$64 $58

Founding price · $58 — locked for the first run

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A note on the category

Premium dog grooming has been stuck in the pet-store aisle for fifty years.

Pupproper is what you'd buy if the bottle on the shelf next to it was your own.

Pupproper and Aesop bottles arranged together on a marble bathroom shelf

The Shelf Test

A bottle that doesn't apologize for sitting next to your own.

The brand test we apply to every Pupproper decision is the shelf test. Could this product, with this label, with this copy, sit comfortably between Aesop's Resurrection Aromatique Hand Wash and your favorite Le Labo, without being the thing your guest notices and politely doesn't mention?

If yes, we ship it. If no, we go back to the bench.

See the comparison

The Founding List

First batch, first names.

The first run is in formulation now. The founding list gets early access, the founding price locked for the first run, and first allocation when it ships.

No dates promised. No noise. One email when it matters.